XR for Retail, Marketing and Brand Experience (S1E3)

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Many brands have tested XR in its virtual (VR) and augmented (AR) reality forms in retail and marketing over the past 5 years, surfing the hype wave that XR would revolutionize the way products are sold and brands communicate. Most of those initiatives were abandoned again after its pilot projects not seeing much immediate ROI generated. Show more…

Since then, the hardware has been maturing and the penetration of AR-enabled devices like phones and tablets is soaring. Pandemics pushed many new customers to shop online. VR headsets numbers are also growing steadily, although mostly thanks to gaming. 

So is there a viable business case to deploy these technologies in retail and marketing already today? And what will happen when today’s VR gamers will mature and start using their headsets for shopping or the first mass-market AR glasses will hit the stores?

Let’s explore together what is possible already now and what can you expect in the near future.

Why should I watch the episode?

The episode will provide guidance on employing XR mainly in 3 retail and marketing areas:

  1. Virtual showroom – enhancing customer experience at home
  2. In-store experiences – using AR and VR in physical stores for brand activation
  3. Virtual retail space staging – designing and testing new retail space in VR, product placement, etc.

We’ll also look more into the future and touch upon topics like the cross section of blockchain and VR, full VR shopping experiences and more.

What will be my take-home value?

  1. To understand how XR can be used in retail, marketing and for your brand experience
  2. Practical use cases and inspiration 
  3. Continue working with our VR scorecard assessing where’s your organization at
  4. An urge to see next Futurescope episodes

Who are the hosts?

Luboš Malý

Luboš Malý has tried various roles from process engineering, through managerial roles up to global transformation projects. As an Innovations in Operations Director at the LEGO Group he focuses on utilisation of exponential technologies for making toys for the future generations of kids and adults. He co-founded the RedButton network whose purpose is to cultivate the environment in Czech and Slovak companies. Finally, he’d like to support sustainable shopping by the earthnest project. The marketplace directly contributes to Sustainable Development Goals by the UN. He changes organisations to organisms, employees to entrepreneurs and hierarchies to communities in his activities while connecting distant worlds of Virtual Reality, Robotics, Additive Manufacturing or Digitalisation with a sustainable and playful approach to work.

Martin Holečko

Martin Holečko is a visionary passionate about exploring how converging exponential technologies rapidly and profoundly change our lives and inspiring others to use them wisely to improve the world around us.

Currently Martin leads Future Port Prague, an international futuristic conference and festival focusing on exactly that. Since 2017, it has become a leading Central European gathering of innovators, enthusiasts, and leaders with 10k+ annual attendance.

Back in 1997 Martin co-founded Etnetera, today a group of hi-tech companies reinventing their clients‘ businesses for the digital age. He was also at the birth of VRgineers in 2016, the world’s leading producer of high-end VR headsets for professional use.

Martin’s secret weapons are imagination, creativity, and the ability to excite and lead others towards a bold vision. He is most inspired by inspiring others to dare to think big.

51 min | 13. 4. 2021 | Show: Futurescope

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